wrong content, wrong platform?
don't make my mistakes ok
Happy Sunday to you, Internet friend.
how’s your week weeking so far?
I’m a bit out of drama to dish today, so i thought i’d lecture you for a change…
on a few content issues i’m seeing on my feed.
But waitttt here’s my week’s recap:
- On Monday i had my first AI coaching call
- On Tuesday i pissed off a few LI people (again)
- On Wednesday we poured 727 litres of milk down the drain (honest mistake)
- On Thursday I lost + found 1 cow (#13 escaped in between milk quality checks)
- On Friday I ate 1 cow (with fries)
Soo.. what about ur content issues?
Well, there’s 2 reasons you’re not converting….
or attracting the right people.
- Wrong platform
- Wrong content
Let’s start with #1.
You know me, i’ve been stubborn af about not leaving X.
But we’re all wrong sometimes, aren’t we?
Here’s what happened:
Platform & reach problems aside (if you’ve grown on X in the past year, pls tell me how)…
There was 1 fundamental issue i’ve been ignoring.
For solid 18 months.
(yup)
The deal was…
I was trying to help people who’re already good at content create BETTER content…
when all they wanted was to make MONEY from their feeds.
They’re creators already. What they actually need…
is turning their content into cash.
(dang)
Now, where’s the people who figured out the cash thing but suck at content?
You guessed it.
(LinkedIn hi)
But before you object…
YESS you can meet cool ppl on LI too.
Listen to John:
Ok, now…
If you’re on the other side of the spectrum and i’ve just offended ur guts….
i promise it gets worse.
Here’s issue #2:
You’re posting on LinkedIn and nobody cares?
Chances r, your content has no soul.
1 well-kept secret from me to you:
Nobody likes your info content.
If you wanna stop getting ignored by your feed – start by making stuff personal.
You don’t care much about the 1 millionth sales hack, do you?
Why would people care about yours?
If you’re sick of getting scrolled over…
Write about things personal to you.
(yaaa scary i know)
In every piece of content, include 1 of those:
- Your opinion
- What pisses you off
- Your transformation
- How stuff makes you feel
- Your real world experience
- Your way of solving a problem
- Your struggles including your solutions
Make people care about… well, you.
btw…
i just come off a call with a friend who wants to build her personal brand…
And talked about marketing strategies, conversion rates, Tiktok and views for 7 min straight.
I told her what i’m telling you:
All that stuff doesn’t matter…
if people aren’t drawn to you in the first place.
Build a personal brand, not a personal sales funnel.
But i know you want examples rn so i’ll take the chance to show off…
me getting featured in Finn’s newsletter (hehe).
That one:
Here’s a few of his words adn then, mine:
let’s skip to the important part:
Your takeaway:
Both examples show character.
They don’t leave you cold.
(ure appalled rn)
And that’s exactly what you’re going for…
tying people to YOU.
(without lame infographics k)
Now…..
I also wanted to rant about how you’re attracting peers, not customers…
but i’m out of words for this week.
(dw let’s try next)
And if u wanna know…
How you show even MORE character on your feed…
Thank me i got a course on that.
(it’s easier than you think)
Have a smashing rest of your Sunday!
Til next week’s rant…
xxxxxxx Lessa
PS - did i lose you today? reply if ure offended.
PPS - ciao
