Cookie Policy of www.iamlessa.com/

General Information

This document informs Users about the technologies that help www.iamlessa.com/ to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with www.iamlessa.com/.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.

For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker.

For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

www.iamlessa.com/ uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.


The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.


In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of www.iamlessa.com/ and delivery of the Service

www.iamlessa.com/ uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Other activities involving the use of Trackers

Basic interactions & functionalities

www.iamlessa.com/ uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Registration and authentication

By registering or authenticating, Users allow www.iamlessa.com/ to identify them and give them access to dedicated services.


Depending on what is described below, third parties may provide registration and authentication services. In this case, www.iamlessa.com/ will be able to access some Data, stored by these third-party services, for registration or identification purposes.


Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.

Facebook Oauth

Facebook Oauth is a registration and authentication service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, and is connected to the Facebook social network.

Personal Data processed: Trackers and various types of Data.

Place of processing:
United States – Privacy Policy;
Ireland – Privacy Policy.

Storage duration:
_fbp: 3 months

Experience enhancement

www.iamlessa.com/ uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

Access to third-party accounts

This type of service allows www.iamlessa.com/ to access Data from your account on a third-party service and perform actions with it.
These services are not activated automatically, but require explicit authorization by the User.

Youtube account access (Google LLC)

This service allows www.iamlessa.com/ to connect with the User's account on Youtube, provided by Google LLC.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
United States – Privacy Policy.

Displaying content from external platforms

This type of service allows you to view content hosted on external platforms directly from the pages of www.iamlessa.com/ and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

Instagram widget

Instagram is an image visualization service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that allows www.iamlessa.com/ to incorporate content of this kind on its pages.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
United States – Privacy Policy;
Ireland – Privacy Policy.

Vimeo video (Vimeo, LLC)

www.iamlessa.com/ to incorporate content of this kind on its pages.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
United States – Privacy Policy.

Storage duration:

  • player: 1 year
  • vuid: 2 years

Interaction with external social networks and platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of www.iamlessa.com/.

The interaction and information obtained through www.iamlessa.com/ are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

It is recommended to log out from the respective services in order to make sure that the processed data on www.iamlessa.com/ isn’t being connected back to the User’s profile.

Twitter Tweet button and social widgets (X Corp.)

The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by X Corp.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
United States – Privacy Policy.

Storage duration:

  • personalization_id: 2 years

Measurement

www.iamlessa.com/ uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google LLC)

Google Analytics is a web analysis service provided by Google LLC (“Google”).
Google utilizes the Data collected to track and examine the use of www.iamlessa.com/, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
United States.

Storage duration:

  • AMP_TOKEN: 1 hour
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

Twitter Ads conversion tracking (X Corp.)

Twitter Ads conversion tracking is an analytics service provided by X Corp. that connects data from the Twitter advertising network with actions performed on www.iamlessa.com/.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
United States – Privacy Policy.

Storage duration:

  • personalization_id: 2 years

Targeting & Advertising

www.iamlessa.com/ uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

Advertising

This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on www.iamlessa.com/, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.

Some of the services listed below may use Trackers to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside www.iamlessa.com/.
For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

Better Ads (d3sv.net) (Better Ads GmbH)

Better Ads (d3sv.net) is an advertising service provided by Better Ads GmbH.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
Germany

Storage duration:

  • _dnmt_c: 2 months
  • _dnmt_f: 2 months

Remarketing and behavioral targeting

This type of service allows www.iamlessa.com/ and its partners to inform, optimize and serve advertising based on past use of www.iamlessa.com/ by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.

Twitter Remarketing (X Corp.)

Twitter Remarketing is a remarketing and behavioral targeting service provided by X Corp. that connects the activity of www.iamlessa.com/ with the Twitter advertising network.

Personal Data processed:
Trackers and Usage Data.

Place of processing:
United States – Privacy Policy.

Storage duration:

  • personalization_id: 2 years

Twitter Tailored Audiences (X Corp.)

Twitter Tailored Audiences is a remarketing and behavioral targeting service provided by X Corp. that connects the activity of www.iamlessa.com/ with the Twitter advertising network.

Users can opt out from interest-based ads by going to: Personalization and Data.

Personal Data processed:
email address and Trackers.

Place of processing:
United States – Privacy Policy.

Storage duration:

  • personalization_id: 2 years

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers.

However, please note that Trackers help www.iamlessa.com/ to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document).

Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Vossbarg 14
24248 Mönkeberg
SH, Germany

Owner contact email:
hi@iamlessa.com

Since the use of third-party Trackers through www.iamlessa.com/ cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by www.iamlessa.com/.

Definitions and legal references


Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.


Usage Data
Information collected automatically through www.iamlessa.com/ (or third-party services employed in www.iamlessa.com/), which can include:

  • the IP addresses or domain names of the computers utilized by the Users who use www.iamlessa.com/,
  • the URI addresses (Uniform Resource Identifier),
  • the time of the request,
  • the method utilized to submit the request to the server,
  • the size of the file received in response,
  • the numerical code indicating the status of the server's answer (successful outcome, error, etc.),
  • the country of origin,
  • the features of the browser and the operating system utilized by the User,
  • the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited,
  • and other parameters about the device operating system and/or the User's IT environment.

User
The individual using www.iamlessa.com/ who, unless otherwise specified, coincides with the Data Subject.

Data Subject
The natural person to whom the Personal Data refers.


Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.


Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of www.iamlessa.com/.
The Data Controller, unless otherwise specified, is the Owner of www.iamlessa.com/.


www.iamlessa.com/ (or this Application)
The means by which the Personal Data of the User is collected and processed.


Service
The service provided by www.iamlessa.com/ as described in the relative terms (if available) and on this site/application.


European Union (or EU)
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.


Cookies
Cookies are Trackers consisting of small sets of data stored in the User's browser.


Trackers
Trackers indicate any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enable the tracking of Users, for example by accessing or storing information on the User’s device.

This privacy policy relates solely to www.iamlessa.com/, if not stated otherwise within this document.


Effective as of March 17, 2023

Latest update: August 20, 2023